View All Jobs
Assistant Manager - Performance Marketing (GRO01092)
Marketing
A
Onsite
About Us
TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow.
TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations.Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth.
We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organisational level.
Visit us at https://www.timespro.com
TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations.Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth.
We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organisational level.
Visit us at https://www.timespro.com
Job Description
• Execute and manage paid marketing campaigns such as but not limited to on Facebook, LinkedIn, Affiliates Partners, Google
• Develop campaign structures based on program requirements
• Develop media plans for programs inferring data from past campaigns
• Draw insights and conclusions with data
• Good with data and analysis and can make data-backed campaign decisions Monitor and control cost metrics such as CPL [Cost Per Lead] and CAC [Customer Acquisition Cost] within specified benchmarks
• Collaborate with cross-functional teams to coordinate creatives and landing page development
• Continuously monitor campaigns 24/7, optimizing marketing bids and strategies to maximize ROI
• Has a good hold of English and can guide the creative team to get good output on copy, content & creatives
• Utilize hands-on expertise in Excel Formulas and Pivot tables for simplified reporting
• Prepare daily, weekly, and monthly reports, providing insights on campaign performance
• Is well versed with the execution of communication channels such as but not limited to Whatsapp, SMS, Email
EXPERTISE AND QUALIFICATIONS
• Experience with Salesforce is an added advantage
• Experience of having worked in lead generation business is an added advantage
• Paid marketing, performance marketing
• Microsoft Excel
• Excellent communication skills
• Understanding of channels and attribution